Last updated: 22/08/2026

This Privacy Policy explains how Balmoral UK ("we", "us", "our") collects, uses, and protects your personal information when you visit our website www.balmoraluk.com or use our services.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Balmoral UK is a registered limited company providing car detailing, machine polishing, and ceramic coating services.

• Company name: Balmoral UK Cars Limited
• Company number: 10947803 
• Registered address: 12 Northbrook Close, Worcester, Worcestershire, WR3 8BP
• Contact email: sales@balmoraluk.com  
• Contact phone: 01562 711114

For the purposes of data protection law, Balmoral UK is the "data controller" of the personal information we hold about you.

2. Information We Collect

We may collect and process the following types of personal information:

• Contact details — name, email address, phone number, postal address (e.g. when you make an enquiry or booking)
• Vehicle information — make, model, and registration, where relevant to providing our services
• Communication records — details of enquiries, bookings, and correspondence with us
• Website usage data — collected automatically via cookies and analytics tools (see Section 5)
• Marketing preferences — if you sign up to receive updates, offers, or newsletters from us

We do not collect or store any online payment information, as payments are handled in person / by other means outside of the website.

3. How We Use Your Information

We use your personal information to:

• Respond to enquiries and provide quotes
• Book, manage, and carry out our detailing, polishing, and ceramic coating services
• Communicate with you about your booking or vehicle
• Send marketing communications, where you have consented to receive them
• Improve our website and services through analytics
• Comply with legal and regulatory obligations

Legal basis for processing: We process your data based on one or more of the following: your consent (e.g. for marketing), the necessity to perform a contract with you (e.g. providing a service you've booked), and our legitimate business interests (e.g. improving our services and website).

4. Marketing Communications

If you have opted in to receive marketing communications from us, we may contact you by email with offers, updates, or promotions relevant to our services.

You can withdraw your consent and unsubscribe at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at sales@balmoraluk.com

We will never sell your personal data to third parties for their own marketing purposes.

5. Cookies and Analytics

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our site.

• Analytics cookies (e.g. Google Analytics) help us understand website traffic and usage patterns. This data is generally anonymised or pseudonymised.
• Marketing cookies may be used to deliver relevant advertising and measure the effectiveness of our marketing campaigns (e.g. retargeting ads).

You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of our website.

6. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service providers who help us operate our business (e.g. website hosting, email marketing platforms, analytics providers)
• Regulatory or legal authorities, where required by law

All third parties who process data on our behalf are required to keep your information secure and use it only for the purposes we specify.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes we collected it for, including:

• To provide our services and respond to enquiries
• To comply with legal, accounting, or reporting obligations
• To maintain marketing preferences until you unsubscribe

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data, in certain circumstances
• Restrict or object to certain processing
• Data portability, where applicable
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at sales@balmoraluk.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your data has been mishandled.

9. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

• Email: sales@balmoraluk.com
• Phone: 01562 711114
• Address: 12 Northbrook Close, Worcester, Worcestershire, WR3 8BP